If you want a surefire way to reach your customers, you need to start investing in mobile marketing services. A mobile phone is a necessity to most people. People spend more time on their phones than they do on their computers and they use their phones for everything from ordering to food to getting where they need to go. Read on to learn more about using mobile marketing to grow your business.
One way you can use a mobile marketing campaign is to have coupons sent to potential and current customers’ phones. You can run periodic promotions that come with 20 percent discounts and send the coupons right to the phone where all the customer has to do is present the phone to the cashier at checkout. These coupons are easy to use and don’t require any work on the part of the customer. Using mobile marketing to deliver coupons to your mailing list is a great way to make extra revenue.
If you don’t have your own app yet, now is the time to create one. Having your own app gives you a direct link to your customers and promotes brand loyalty. Your app can be simple or complex. If you have the budget, you might want to consider adding a shopping cart to your app so customers can purchase items online. The app is an effective way for you to stay in contact with your customers and let them know about all the exciting things coming their way.
SMS marketing is also a great way to grow your business. You can send discounts, information about new products, and special campaign information to your customers via SMS. Your customers will always have the option of stopping the messages. SMS marketing is a great way to keep your brand at the top of your customers’ minds.
Another way to harness the power of your mobile marketing campaign is to incorporate bar code scanning. This allows a customer to use his phone to scan a special bar code if he wants more information about your product. These QR codes are a great way to convert potential leads into customers.
You will also want to create videos to go with your campaign. Have a series of special marketing videos produced for your business that customers can play on their phone. Your videos can showcase your products or give customers tips and ideas on how to use your products. These videos can also help your customers decide which products they want to buy.
Incorporating email into your mobile marketing campaign is also a good way to ensure your business is on the right track. Send out targeted emails to retain customers and get new ones. Remember, your goal is to get new customers and keep the ones you have.
Mobile marketing services are essential and can help you reach more potential customers. Don’t get left behind. Mobile phones are an essential part of life. Start a mobile marketing campaign today.