Marketing for mobile apps isn’t different from any other type of online promotion. You have to know your core target, their browsing habits and their needs, so that you can offer them what they want. Defining your target demographics is a matter of understanding who is the ideal user of your app. If your app helps people find a gardener, you may not be interested in promoting it to people living in small apartments without a garden or a terrace. If your app caters to residents of urban areas, you shouldn’t spend your marketing dollars to attract farmers, as they won’t find any use for it. On the contrary, an app that helps people stick to a plants watering schedule is only going to be appealing to those who enjoy gardening.
Once you define the core target group for your mobile app, you need to do a careful consumer research, in order to determine the most effective media and marketing channels. Most probably, you should choose a complex marketing mix, a combination of SEO and search engine marketing with social media and blogging. Mobile apps users are usually open-minded and willing to try new things that could make their life easier. They aren’t afraid of new technologies, and they always seek for better ways of doing things. In addition, these people may already use other mobile apps, so you should consider advertising inside these apps, in order to entice their users to download your app and give it a try.
Premium apps don’t have the same target as free ones. If your mobile app is free, you can promote it to all those who need it. However, if your app is a premium one, you need to market it to people who need it, who afford it, and who know how to purchase it. Older people may not know how to use their card or PayPal to purchase such apps, so they may want to avoid them altogether. Younger generations don’t have such problems. Besides, they also have the purchasing power to buy and use premium apps, so they should be your core target in this situation.
As you can see, marketing for mobile apps is a matter of understanding your target consumers and being there for them when they need you most. As you may have a difficult time at finding out who your core target is, you should hire a digital marketing agency and read the article at the Fort Point Title Business Blog to help you with the market segmentation and with developing your online marketing strategy. This is how you can make the most out of your marketing dollars. It’s always a good idea to outsource such activities to experts, as they can do a much better job than any beginner. Besides, your job is to improve your app and to offer your users seamless customer services. If you spend your days trying to figure out the most effective ways of marketing your mobile app, you may not be able to do an outstanding job.